For 60 years, Aston University has been at the forefront of research, innovation and education. To mark this milestone, the university wanted to celebrate some of the remarkable stories that began at Aston and went on to make an impact around the world. From the world’s most widely prescribed type 2 diabetes drug to the UK’s first degree apprentices, the university’s history is filled with achievements that have shaped lives and industries.

To bring this idea of Aston creating impact for the world to life, the campaign identity was built around a simple stamp device. Used to frame conceptual imagery for each story, the stamp became a visual representation of how Aston’s ideas and discoveries have been delivered out into the world. The campaign idents extended this concept, drawing on the visual language of postal marks.

A bold gradient drawn from Aston’s colour palette, paired with contemporary typography, created a celebratory identity that balanced heritage with a forward-looking sense of impact.